Historically the holidays have been a time of absolutely low B2B sales growth. With competition in your sector undoubtedly heating up next year, you want to make sure to be smart about reaching out to the right clients in the right way. Here are 6 steps you can take right now to get growth off to a flying start next year:
Do you still get leads? Continue your diligent follow-up! Leads are to be cherished and must be carefully helped.
Is your collateral up to date? Look through website, and other collateral, and sort out what’s not working or is outdated.
Do you sell the right offering? Review the past year and evaluate if the offering you spend great deals of time or resource selling, bring the profit or revenue you want. If not – what needs to change?
Including your efforts in point #3, update your ideal client profile and prospect lists. Plan when and how to make your first contact attempts.
In Europe and Canada, anti-spam laws limit the options for outbound sales and marketing activities. Use this period to create content for inbound marketing activities.
Research potential guest-posters who might contribute to your inbound marketing activities and contact them.