Boost Sales with Internet Listening Automation

Boost Sales with Internet Listening Automation




During a pleasant lunch meeting with Iwan Breton and Maurits Schornagel we pretty much covered the sales process from A to Z. In conversation while going over reasons and ways to connect with current and potential clients, the topic of Google Alerts came up in combination with internet and social media listening.

Wouldn’t it be great if you could social media listen to the internet and “hear” whenever one of your prospect, clients, or deals were impacted?

As you may be aware of, Google Alerts will alert you of anything that happens related to any Google search. Part of the challenge, though, is to turn this listening into routine for the Sales Professional. Enter a tool which works well with Google Alerts: Pipedrive.

Below will get you automated news related to each contact or opportunity in pipedrive!

Set it up:

  1. Open an incognito window in Google Chrome.
  2. Head to
  3. Create your alert using Google Alerts.
  4. Open a separate tab (incognito or not, you decide).
  5. Log in to Pipedrive. (Don’t have an account yet? Get one here.)
  6. In Pipedrive navigate to your contact, organization, or opportunity.
  7. Under Email BCC grab the Email Address you need the Google Alert Notification to go to.
  8. In Google Alerts in the Chrome Incognito window, paste the Pipedrive BCC address.
  9. Save the Google Alert.
  10. Go Back to the contact, organization, or opportunity.
  11. Use the link in the most recent activity from Google Alerts to confirm the email address.

And voila!

You’re now listening to everything that happens with your clients online.

Caveats!: This will require a certain level of customization if you’re running activity reports in Pipedrive. Be especially careful when judging the total number of emails being sent and thus attached to organizations, contacts, or deals. The emails coming from google are likely to show up in those reports. In addition, some social media makes it difficult to do social media listening without being befriended or connected with individuals, and Google Alerts might have trouble doing that social media listening for you.

Finally, I spent some time with the good support folks at Pipedrive in an attempt to automate creation of tasks based on Google Alerts. They really gave it all they got, but it didn’t work.
If you have any ideas on how to automatically create tasks based on social listening, I’d love to hear them!

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