Sales Stack 2019: The Tools


SALES STACK 2019

SALES TOOLS FOR
PROFESSIONAL SALES



SALES STACK 2019: THE TOOLS



SALES STACK 2019: THE TOOLS


It’s 2019 and we’re back at the sales tools workshop, working out the best sales tools for your sales process. It’s going to be an exciting year. You’ll get lots of content from us along with advice for your sales process. The focus for 2019 is going to follow this prioritized order:

  1. Which customer journey experience are you creating?
  2. Which sales process works best with your customer experience journey?
  3. Which sales tools best support your sales process?

What do we mean with “best”?

When it comes to the “best” sales process, we’re talking about sales process effectiveness: which sales process has highest conversion from any stage to the following stage?

When it comes to the sales tools that “best” support your sales process, we’re aiming for efficiency: which sales tools will support the best sales process AND allow that process to happen at a maximum rate. This typically happens by following our mantra: “automate where you can, go manual when you must”.

This content contributes to you staying ahead of your competitors. It’s relevant for companies and individual Sales Professionals. As a company you really don’t want to fall behind. Same goes for Sales Professionals. In both cases, not knowing what’s possible leaves you behind in the global sales tools arms race.

  • Let’s not wait any further. Sign up to updates using the box and let’s dive into looking at the sales tools, which will take you to your next level of growth.

    The sales tool categories below aren’t set in stone and will be updated from time to time.

    As in previous years we’re still sharing what we’re using. During this year we’ll also start sharing the country sales tools stacks series entitles “Sales Tools made In…”.

    Finally all that is being tied together in integrated tool stacks with some of our friends at the companies listed here.

  • Sales Tools Updates

The 2019 Sales Stack Tools List


 

CRM

CRMs We Use

  • Salesflare – Simple yet powerful CRM for small businesses selling B2B 
    Our preferred CRM, Salesflare became one of the CRMs we tinker with back in 2017. It’s mainly very good at allowing sales professionals to not spend much time at all updating the CRM and maximize sales time. It’ll track any Google-based Sales Professional’s efforts across email, calendar, and phone, and share interaction clients have had with emails, websites, or when they’ve called back. Sales Pros are reminded to pay attention to opportunities before they grow stale. Also we’re seeing early success with this non-suite player’s ability to act as a suite as part of a workflow using Zapier.
    • Salesforce.com – The Customer Success Platform To Grow Your Business
      Obviously, Salesforce.com is the gorilla in the CRM-room, having been around since the beginning of SaaS. It’s interesting – it’s both the CRM everyone aspires to be like and be different than.

    Other CRMs

     
     

    Account Based Marketing

    Work in Progress

     
     

    Social Selling

    We Use

    • Discoverly – Put Social to Work
      Discoverly’s Chrome extension lives in your Gmail, looking for profiles that match individuals you receive email from.
    • LinkedIn Sales Navigator – The social selling era starts now.
      LinkedIn Sales Navigator is the regular LinkedIn on steroids. Work with anyone, anywhere, now.

    Other Tools

     
     

    Web Visitor ID/Tracking

    We Use

    Other Tools

     
     

    Smart Scheduling

    We Use

    Other Tools

     
     

    Prospecting Leadgen List Creation

    We Use

    Other Tools

     
     

    Marketing Enablement & Automation

    We Use

    • Buffer – A Smarter Way to Share on Social Media
      Long time first pick for how to easily share social media updates. Plans are about to change and we’ll see during 2018 how that pans out for Buffer.
    • KuKu.io – Social media management tools
      Social Media manager, similar to Buffer.com. We use Kuku to post to more accounts than we can with our Buffer account.
    • Story Chief – create awareness and gather initial interest
      Story Chief makes it a lot easier to generate inspiring thought leadership content and distribute it to blogs, social networks, influencers, email marketing software and more.

    Other Tools

     
     

    Sales Automation/Acceleration

    We Use

    • Drift – a messaging app for sales & customer success
      Currenty investing time in our Drift setup. Very interesting so far how we can automate and execute some of processes more intelligently with Drift.
    • PieSync – Integrate your Apps 
      Just absolutely great at syncing contact information between CRM, Google Contacts, and other relevant apps.
    • Salesflare Email Tracking – The Intelligent Sales CRM
    • Zapier – The best apps. Better together
      If you’re reading this and you don’t know Zapier already, this might be the biggest find on this entire list. Zapier brings it all together and turns your disparate best-in-class software into a suite on steroids.

    Other Tools

     
     

    Email Outreach

    We Use

    Other Tools

     
     

    Sales Stack Apps Integration

    We Use

    • Zapier – The best apps. Better together
      If you’re reading this and you don’t know Zapier already, this might be the biggest find on this entire list. Zapier brings it all together and turns your disparate best-in-class software into a suite on steroids.
    • PieSync – Integrate your Apps 
      Just absolutely great at syncing contact information between CRM, Google Contacts, and other relevant apps.

    Other Tools

     
     

    Live Chat

    We Use

    • Drift – the new way businesses buy from businesses
      Drift is a relatively new entrant in what was Intercom’s market. Unlike Intercom they come from Sales and are committed to helping companies have more meaningful dialogue with their clients. Sequences are an important part of how that’s done.

    Other Tools

     
     

    Screenshare, Demoing, Conference Calls

    We Use

    Other Tools

     
     

    E-Signature

    We Use

    • Docusign – DocuSign for sales—sweet deal
      Some of our clients are particularly happy with Docusign. Signing electronically isn’t only about making the software work – it’s also about trust. Working with one of the very first players in this space sometimes makes the process of signing a lot smoother…
    • HelloSign – eSignatures Simplified.
      Preferred. Shines for simplicity and for their integration with Zapier.

    Other Tools

     
     

    Phone Systems/Solutions/Dialer

    We Use

    Other Tools

     
     

    Team Communication

    We Use

    • Skype – enabling the World’s conversations
      Slack is our leading internal communications tool, but sometimes it’s just more practical to communicate with parts of the extended team using Skype chat.
    • Slack – Be less busy
      We like Slack for channels, private messages and first and foremost for its Zapier integration, which elevates internal communication to a while new level.

    Other Tools

     

    Sales Stack Tools Graveyard:


    What triggered this article is a year-old passion for tools for the sales process along with a question on Quora wiki, which you can find here. The problem in the Quora wiki is that everyone can add and delete content. Competitors would remove each other and add themselves, making the wiki unreliable.

    Edited and categorized as always by Jakob Thusgaard. Making sure to keep a copy, so this list of tools for the Sales Stack remains as valuable and relevant as possible. Send a message or comment here if you have any problems whatsoever with that.

    Comments 6

      1. Post
        Author
    1. Wow, great list.

      I noticed two exceptions of tools we use:
      Appointlet.com – scheduling software (we chose this after reviewing against Calendly for functionality we needed)
      Envoke.com – marketing automation and email marketing software (full disclosure; our company)

      1. Post
        Author
    2. Hi – great list!
      Any reason you aren’t including the following categories:
      1.) ABM/ABS (account-based marketing/sales)
      2.) Content (creation, management, distribution, analytics) – especially creating quality content at scale. It underpins pretty much any outbound/inbound strategy/campaign and is extremely ‘manual’ still

      1. Post
        Author

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